When you’re in the market for a new or used car, you’re likely to come across two options for getting help outside of the stress and anxiety filled trips to dealerships: a car broker and a car buying concierge service. While they may sound similar, the difference between the two can dramatically impact how much you pay — and who’s really working for you.
Let’s break it down.
What Is a Car Broker?
A car broker acts as a middleman between the buyer and a dealership. They typically help customers locate and purchase vehicles, and may claim to secure deals that aren’t available to the general public.
How Car Brokers Are Paid
This is the most important detail:
Most car brokers are paid by the dealership, not the buyer. That means their financial interests are aligned with the seller — not you.
- Brokers often receive a commission or flat fee from the dealer once the sale is complete.
- In some cases, brokers also charge the customer a fee, creating a dual-agency situation.
What This Means for You
When a broker is getting paid by the seller, you need to ask:
Are they really working in your best interest, or just helping close a deal?
While some brokers may find you a decent vehicle, their motivation to negotiate the lowest price or most favorable terms may not align with yours.
What Is a Car Buying Concierge Service?
A car buying concierge service is a buyer-first solution designed to make the entire vehicle purchase or lease process seamless — and truly in your favor.
Car buying concierge services like CarDealHero, we work exclusively for you, the customer — never for dealers.
How Companies Like CarDealHero Work for You
CarDealHero is not a broker. They act as your car buying advocate from start to finish.
1. Paid by You — Not the Dealer
Companies lie CarDealHero‘s flat-rate pricing means we work solely on your behalf. There are:
- No dealer commissions
- No markups
- No conflicting interests
2. They Handle the Entire Process
From research to negotiation, CarDealHero takes care of everything:
- Identifying the right vehicle for your needs and budget
- Locating available inventory across multiple regions
- Negotiating the best possible price, lease terms, trade-in value, and financing options
- Presenting a complete deal package so all you have to do is sign and drive
3. New or Used, Lease or Purchase — CarDealHero Has You Covered
Whether you’re looking for a brand-new lease or a quality used vehicle, CarDealHero can help you skip the stress and avoid costly mistakes.
Car Broker vs. Car Buying Concierge: Key Differences
| Feature | Car Broker | Car Buying Concierge (Car Deal Hero) |
|---|---|---|
| Works for | Dealer (usually) | You, the buyer |
| Paid by | Dealer (sometimes also buyer) | Buyer only |
| Main focus | Closing a sale | Advocating for the best deal for the customer |
| Services included | Limited to vehicle sourcing | Full-service research, negotiation, trade-in, and financing guidance |
| Transparency | Often unclear | Flat, upfront fee with no kickbacks |
Why More Car Buyers Are Choosing Concierge Services
Modern buyers are more informed and less trusting of sales tactics. They want someone on their side — not another dealership insider.
With CarDealHero, you get:
- A trusted advocate in your corner
- The ability to skip the showroom entirely
- A stress-free, money-saving experience
Final Thoughts
If you’re serious about getting the best deal on your next car without wasting hours in the dealership or negotiating against a seasoned sales team, skip the broker.
Let CarDealHero do the work — and put the power back in your hands. Schedule a free consultation – check out our FAQ – Contact Us
